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If you are using AdSense placements on your site to monetize it, then it makes sense that you want the biggest payoff possible. Who wouldn’t?
You need to be strategic about which niches you write in and what keywords you are optimizing for because not all ads will pay equally. If you can use your content to drive clicks and conversions in high-paying niches or keywords, you will see more profit coming from the ads placements that you have available on your site.
This kind of strategy is what will make the difference between making a few cents per click and driving significant revenue that has a real impact on your life and business.
We wanted to help publishers see the kind of revenue they are hoping for when they become AdSense publishers, so we did some research. We used SEMrush’s CPC Map tool to take a close look at the top paying ad niches and keywords so that you can shift your content to start accommodating them today.
The Best AdSense Niches In the US, Canada, the UK, and Australia
Finding the most profitable AdSense Niches is going to be a good place to start when you are creating content with the goal of monetizing through the Display Network, but you want to keep in mind that there are variations based on location.
Let’s take a look at the best niches in the US, Canada, the UK, and Australia, and remember that targeting the right niches can be even more beneficial when you combine the knowledge with the top-paying keywords, too.
The Best AdSense Niches in the US
In the United States, insurance is easily the highest paying niche, which has an average CPC of $17.55. All types of insurance fall under this niche, including health, home, auto, and life insurance. Businesses are willing to pay more for clicks on an insurance ad because they can have an incredibly high ROI, even with much higher CPCs.
The Best AdSense Niches in the US
After insurance, the best niches are as follows:
Online education at $12.08 a click.
Marketing and Advertising at $6.45 per click.
Legal averaging $6.11 per click.
Internet & telecom at $4.96 per click.
After these niches, things drop off a little bit, with nothing costing more than $2.28 per click. However, if you have or are building a blog with a ton of traffic, even $1.90 per click from the jewelry industry, for example, can add up. It won’t add up as quickly as a $17.55 CPC, but you should weigh volume and relevance with a high CPC like this.
The Best AdSense Niches in the UK
Like the United States, insurance is clearly the niche with the biggest CPC in the UK, with the average cost per click coming in at around $6.86.
Insurance is once again hands-down the best niche for publishers in Australia, with a CPC of $8.39. The next best niche is Marketing & Advertising at $4.12, Cryptocurrency at $3.08, Internet & Telecom at $2.67, and Online Banking at $2.09.
The Best AdSense Niches in Canada
The average cost per click is much lower in Canada than it is in other countries, making Insurance the niche with the highest average cost per click at $3.57.
Following Insurance is the Marketing & Advertising niche at $2.74, Home and Garden at $2.21 tied with Internet & Telecom, and the Legal niche at $2.19.
Overall, Insurance, Marketing & Advertising, and the Internet & Telecom niches are the most profitable across the board, which can be good to know if you are targeting audiences across multiple countries.
The Top-Paying Keywords in the US, Canada, the UK, Australia, and Canada
While it is great to know which niches, in general, will have the highest CPCs, it is also useful to know which keywords are most likely to yield the highest payouts.
There are two things to look at here: which keywords are the most expensive and will yield the most per click, and which ones are the most popular and then, therefore, drive more clicks. You can adjust your content strategy accordingly to incorporate a mix of both into your content.
The Top-Paying Keywords in the US
In the United States, there is little overlap between the most expensive and the most popular keywords.
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